https://www.youtube.com/watch?v=uPZSSdkGQhM&list=UUJ5UyIAa5nEGksjcdp43Ixw

https://analyticsacademy.withgoogle.com/course01

Parse unit names

## 2.1

.mp4 2014-08-31 08-26-52 2014-08-31 08-26-57.png)

.mp4 2014-08-31 08-28-08 2014-08-31 08-28-09.png)

.mp4 2014-08-31 08-28-45 2014-08-31 08-28-45.png)

.mp4 2014-08-31 08-32-20 2014-08-31 08-32-21.png)

.mp4 2014-08-31 08-32-59 2014-08-31 08-33-00.png)

.mp4 2014-08-31 08-34-48 2014-08-31 08-34-48.png)

## 2.2

.mp4 2014-08-31 08-37-28 2014-08-31 08-37-29.png)

.mp4 2014-08-31 08-37-32 2014-08-31 08-37-33.png)

.mp4 2014-08-31 08-37-39 2014-08-31 08-37-40.png)

Extrenal context

.mp4 2014-08-31 08-39-10 2014-08-31 08-39-10.png)

Internal context

.mp4 2014-08-31 08-39-21 2014-08-31 08-39-22.png)

2.3

.mp4 2014-08-31 08-45-11 2014-08-31 08-45-12.png)

2.4

.mp4 2014-08-31 08-52-20 2014-08-31 08-52-20.png)

.mp4 2014-08-31 08-53-57 2014-08-31 08-53-57.png)

.mp4 2014-08-31 08-56-48 2014-08-31 08-56-48.png)

3.1

.mp4 2014-08-31 09-13-29 2014-08-31 09-13-30.png)

.mp4 2014-08-31 09-17-46 2014-08-31 09-17-46.png)

3.2

.mp4 2014-08-31 09-19-02 2014-08-31 09-19-02.png)

4.1

GA script or Tag manager

4.2

.mp4 2014-08-31 09-36-51 2014-08-31 09-36-52.png)

.mp4 2014-08-31 09-38-54 2014-08-31 09-38-54.png)

Help protect data.

Once processed, it cannot be reprocessed.

Once a view is deleted, it cannot be restored.

New view only take data from view creation time.

Exclude internal IPs in master view.

4.3

Filters - witchin view. Transform data - better align with your business need.

.mp4 2014-08-31 09-42-36 2014-08-31 09-42-36.png)

GA treats data as case - sensitive.

To prevent, set lowercase filter to transform all URL to lowercase.

Condition –

.mp4 2014-08-31 09-43-52 2014-08-31 09-43-53.png)

.mp4 2014-08-31 09-44-56 2014-08-31 09-44-57.png)

Filters are applied in a order.

Views can be copied between views. You should always try filters on Test view.

4.4

.mp4 2014-08-31 09-48-55 2014-08-31 09-48-56.png)

.mp4 2014-08-31 09-52-10 2014-08-31 09-52-11.png)

.mp4 2014-08-31 09-54-04 2014-08-31 09-54-04.png)

.mp4 2014-08-31 10-01-05 2014-08-31 10-01-06.png)

4.5

.mp4 2014-08-31 10-03-09 2014-08-31 10-03-10.png)

Link tagging – Extra information to link, campaing tags

.mp4 2014-08-31 10-04-52 2014-08-31 10-04-53.png)

.mp4 2014-08-31 10-05-55 2014-08-31 10-05-55.png)

.mp4 2014-08-31 10-06-34 2014-08-31 10-06-34.png)

.mp4 2014-08-31 10-08-17 2014-08-31 10-08-17.png)

.mp4 2014-08-31 10-08-24 2014-08-31 10-08-25.png)

.

5.1

Manipulate data, discover insight

Change date range, compare

Graph, plot data

Filter and sort data

Adjust which metrics appear in reports

Context how data changes over time

Apply to all reports in GA.

Most reports include time graph at the top

.mp4 2014-08-31 23-00-23 2014-08-31 23-00-23.png)

Annotate – note external events.

.mp4 2014-08-31 23-00-44 2014-08-31 23-00-44.png)

Data tables – break data by some dimension (eg. browser, OS, screen resolution).

.mp4 2014-08-31 23-02-31 2014-08-31 23-02-32.png)

.mp4 2014-08-31 23-04-22 2014-08-31 23-04-22.png)

Group of metrics to show in time graph and data table.

Filtering data via search field

Clean up report, set advanced filter for more meaningul reports.

.mp4 2014-08-31 23-06-46 2014-08-31 23-06-47.png)

.mp4 2014-08-31 23-07-52 2014-08-31 23-07-53.png)

Pivot tables

Ploting rows

.mp4 2014-08-31 23-09-05 2014-08-31 23-09-05.png)

Remember your settings of report

5.2

Audience reports – characteristics ove user, device, loyalty and engagemtn.

.mp4 2014-08-31 23-10-50 2014-08-31 23-10-50.png)

Localtion is derived from IP address.

.mp4 2014-08-31 23-13-05 2014-08-31 23-13-06.png)

Determine mature market based on % of new visits.

.mp4 2014-08-31 23-14-00 2014-08-31 23-14-01.png)

.mp4 2014-08-31 23-14-21 2014-08-31 23-14-21.png)

Something could be wrong. Advertising should be optimised.

.mp4 2014-08-31 23-14-52 2014-08-31 23-14-52.png)

Audience loyalty is shifting.

.mp4 2014-08-31 23-15-12 2014-08-31 23-15-13.png)

Returning is spending more – consider retargeting or loyalty program.

.mp4 2014-08-31 23-16-43 2014-08-31 23-16-44.png)

Blog vs quickly help troubleshoot problem.

You might have browser issues.

.mp4 2014-08-31 23-19-26 2014-08-31 23-19-27.png)

Custom data, eg. nationality. Just in newest version of GA tracking code.

.mp4 2014-08-31 23-20-02 2014-08-31 23-20-02.png)

5.3

Acqusition repots

How people finds you web or app.

Which channels and tactics are generating audience.

.mp4 2014-08-31 23-28-45 2014-08-31 23-28-45.png)

Does traffic succeed to perform goal on a webpage?

One metric could be Bounce rate.

.mp4 2014-08-31 23-31-01 2014-08-31 23-31-02.png)

Outlier – visitors from Youtube aren’t finding what they are looking for.

More granular data –> depends on landing page.

Campaign reports.

Automatic from AdWords, when enabled auto-tagging.

.mp4 2014-08-31 23-34-16 2014-08-31 23-34-17.png)

5.4

View AdWords campaing in GA.

Post-click performance data - what happens after clicking on a map.

.mp4 2014-08-31 23-38-40 2014-08-31 23-38-41.png)

.mp4 2014-08-31 23-41-31 2014-08-31 23-41-32.png)

eg. bid more competitively during the week days.

.mp4 2014-08-31 23-42-49 2014-08-31 23-42-49.png)

5.5

How user behave – what content they look for, how they flow between screens.

.mp4 2014-08-31 23-48-29 2014-08-31 23-48-30.png)

Switch to page title

.mp4 2014-08-31 23-48-45 2014-08-31 23-48-46.png)

group by directory

.mp4 2014-08-31 23-49-06 2014-08-31 23-49-07.png)

.mp4 2014-08-31 23-49-52 2014-08-31 23-49-53.png)

Exit pages

exit events

Event category – video

Event action – play/stop/

Event label - more context to event action (name of the video)

Event value – additional

.mp4 2014-08-31 23-56-22 2014-08-31 23-56-23.png)

How visitors travel, see what content engage users.